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A price in line with the top of the range
The Gozzo 48 Cabin starts at around ?1,200,000 ex VAT, but easily exceeds ?1.5 million inc VAT, depending on the engine and options selected. This positioning places it in the same price range as the top-of-the-range Open and 15-m Mediterranean hard-tops.
Against direct competitors
The Pardo 50 (Cantiere del Pardo) boasts more contemporary, performance-oriented styling, while the Solaris Power 52 boasts sleek aesthetics and luxurious finishes.
The Sasga Menorquín 54 HT, closer to the Apreamare philosophy, features Spanish neo-classical styling. Against these models, the Gozzo 48 Cabin stands out for its more pronounced identity and fidelity to Mediterranean heritage.
An assertive niche
Apreamare's positioning is clear: to appeal to owners looking for an elegant, comfortable yacht that never goes out of style. Where some competitors focus on style, the Gozzo 48 Cabin favors Mediterranean timelessness. Its price reflects this approach: more than a boat, it's an investment in a sailing philosophy focused on serenity and conviviality.
