A life dedicated to surfing and innovation
Born in Melbourne in 1947, Alan Green discovered his passion for surfing on the beaches of Torquay, a region that has become emblematic for surf enthusiasts. In 1969, with his friends Brian Singer and Doug Warbrick, he designed wetsuits under the name Rip Curl. But it was with Quiksilver, founded shortly afterwards with John Law, that Green left his deepest mark on the industry.
The launch of these revolutionary boardshorts, featuring a Velcro fly and a yoke waist adapted to surfers' movements, marked a turning point. These shorts, both functional and stylish, quickly became a must-have for surfers around the world.
One man, one vision
Barbara Green, his wife, suggested the name "Quiksilver", inspired by a novel. The term, evoking fluidity and transformation, perfectly illustrates Green's innovative spirit and the brand's philosophy. In 1990, he extended his vision by launching Roxy, a women's line named after his daughter.
Despite Quiksilver's dazzling success in the 1970s and 1980s, with extensions into the USA, Europe and Japan, Alan Green remained true to his values. Humble and discreet, he emphasized the importance of teamwork in the company's success.
Tributes to a legend
The surfing community mourns Green's passing. Surfer Kelly Slater, former Quiksilver ambassador, saluted his mentor: "I love you, Greeny. You were one of a kind, a great friend and mentor to so many. I will miss you forever. "
Rod Brooks, president of Surfworld Gold Coast, said: "The word legend is often overused, but yesterday, a true surfing legend left us."
Alan Green leaves behind his wife Barbara, his three children, and an industry transformed by his innovations.
An investment in ocean racing
Beyond the surfwear sector, Quickisilver, via its subsidiary Roxy, has supported skippers in the Vendée Globe on several occasions. In 2004, Anne Liardet wore the American company's colors in the 5th Vendée Globe, finishing 11th.
Roxy will continue its commitment to single-handed racing by supporting Samantha Davies, who took the start of the 6th edition aboard the former PRB, victorious with Michel Desjoyeaux. It was with this boat that Samantha achieved a splendid 4th place, illustrating not only her sporting prowess, but also her incredible communication skills.
