Evian unveiled its new commercial featuring the "Evian babies" on Wednesday, April 20th Entitled Baby Bay, the video features a young surfer, spotting a paradise island. While surfing his way there, he comes across a baby surfer. So surprised, he falls into the water. And there he regains consciousness on the beach, rescued by baby rescuers. He then wanders around the island and meets a whole bunch of babies who act like adults: sunbathing in the sun, surfing, music scene, barman..
Since 1998, Evian has been surfing on the success of this winning formula which includes babies and the revival of well-known music. Here it's Kokomo, by the Beach Boys, covered by Lilly Wood & The Prick.
Evian had moreover been awarded four prizes at the Cannes Lions 2013 for its advertising campaigns, which each time met with phenomenal success. "Baby & Me", its previous ad had totalled more than 180 million views!
In a nod to his previous advertising campaign "Baby & Me", where adults saw their baby version reflections in the mirror, the surfer crosses his mini-double, combi on his hips and surfboard in his hand.
