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The issue of traceability and reliability of information is becoming central to pleasure boating. Axopar is taking a step forward by joining the Aura Blockchain consortium, with the announced launch of a digital passport for its boats from spring 2026. An initiative that goes beyond customer relations to touch on broader industrial issues.
Aura Blockchain opens up to boating
The Aura Blockchain consortium, already active in the luxury, fashion and watchmaking sectors, welcomes for the first time a player from the boating industry. The arrival of Axopar marks an extension of this data management model to a sector where product life cycles are long and information is often fragmented.
For the marine industry, this rapprochement is a signal. It shows that the issues of traceability, authenticity and asset tracking are now on a par with those of industries that have historically been more structured in these areas.
A digital passport for every Axopar boat
From spring 2026, every Axopar boat will be equipped with a Digital Product Passport. This passport creates a secure digital identity for the unit, bringing together information previously scattered between paper documents, dealer databases and direct exchanges with the shipyard.
Factory specifications, certificates of authenticity, warranty status and ownership documents are integrated into a single environment, accessible via a smartphone. Access is gained by reading an NFC chip embedded in the cockpit.
Blockchain and immutable data: the challenge of trust
The choice of the Aura blockchain anchors this data in a register designed to be tamper-proof. For Axopar, the stakes are twofold. On the one hand, to secure the information for the current owner. On the other, to guarantee its reliability for successive resales.
In a second-hand market that structures the value of boats, the ability to trace the history of a product becomes an important lever. The digital passport enables a formalized transfer of ownership, with verified information, without relying solely on declarations or scattered documents.
A tool that goes beyond simple documentation
In addition to administrative documents, the Digital Product Passport is designed as an evolving interface between the worksite and the owner. Eventually, it should incorporate maintenance recommendations, service histories, care tips and community features.
For professionals, worksites, distribution networks and after-sales services, this type of tool opens the way to more detailed management of unit tracking. It also raises the question of future interoperability with dealers, workshops and insurers.
