RM 1080 competitive pricing: a premium yet differentiated alternative

© RM Yachts

With the RM 1080, RM Yachts offers an original, high-performance alternative in the 11-meter fast cruiser category. Its plywood and composite laminate architecture, design by Marc Lombard and seaworthy qualities make it a serious contender to established models such as the Beneteau First 36, the Dehler 38 SQ and the Pogo 36. How is it positioned in the market? Here's how.

Unique market positioning

The RM 1080 is distinguished above all by its hybrid construction method, which remains a rarity in the performance cruiser market. The use of epoxy plywood, reinforced by fiberglass lamination, provides exceptional rigidity, while also demonstrating a more environmentally-friendly approach. This argument is winning over more and more eco-conscious yachtsmen.

A premium unit rate

The RM 1080 is positioned in a price range in line with its segment, offering various configurations:

  • Base price (ex works): ?297,500
  • Ready-to-sail price: ?308,150
  • Comfort version: ?344,285

Compared to the competition, it is at the same price level as the Beneteau First 36 (?295,650) and the Dehler 38 SQ (?281,900), while offering a more artisanal and differentiating approach.

Comparison with competing models

Beneteau First 36: a versatile and efficient competitor

The Beneteau First 36, designed by Sam Manuard and built at Seascape, is 11.00 m long and weighs 4.8 tons. This model focuses on performance under sail, and proves very efficient on downwind points of sail thanks to its optimized sail plan. However, its standard polyester construction does not offer the same advantages as the RM 1080.

Dehler 38 SQ: German elegance and solidity

Mass-produced in Greifswald, the Dehler 38 SQ is 11.30 m long and weighs 7.5 tonnes. It boasts an elegant interior and functional design, with a high-end finish. However, its heavier weight makes it less lively than the RM 1080, which benefits from a lighter construction.

Elan E4: a Slovenian cruiser with the right compromise

At 10.60 m long and 3.50 m wide, the Elan E4 is a versatile cruiser designed to combine performance and comfort. Its telescopic bowsprit for the gennaker is a notable asset. On the other hand, its entry price (?261,680) remains more attractive than that of the RM 1080, albeit with a more classic design.

Pogo 36: lightness for speed

Made in Brittany, the Pogo 36 is a fast cruising model with an ultra-light hull (3.8 tons) and a pivoting keel. With a beam of 4.00 m, it is particularly comfortable downwind. However, its minimalist interior layout and very performance-oriented vocation make it less versatile than the RM 1080 for mixed cruising-speed use.

The RM 1080, a differentiating, high-performance choice

The RM 1080 has established itself as a serious alternative in the fast cruiser category. Its innovative architecture, unique construction and well-balanced performance make it as pleasant to steer as it is to cruise. In the face of strong competition, it stands out by offering a strong identity and a more sustainable approach to boatbuilding. A pertinent choice for sailors with a comfortable budget, who are looking for a high-performance cruiser that stands out from the market standards.

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