Frauscher's 747 Mirage is one of the stars of Heineken's latest advertising campaign. This ad features James Bond, played by Daniel Craig who is being chased by a group of bad guys. The action starts in a picturesque village. Pursued by a group of men, James Bond thinks his best option is the sea. He jumps on the first boat that comes along, and a pretty young woman - played by Zara Prassinot - is hanging on to it as she prepares to take a water-skiing lesson.
While the hero of the famous action movies takes the wheel of what appears to be a Riva Tritone, recognizable by its varnished woodwork and water green color, the men in black are at the wheel of two 747 Mirage. Design hull, matt black look, racy profile... the DNA of the Frauscher stars.
There followed a chase between the three boats, including the two chasing boats, the 747 Mirage. And while the young water-skiing woman is experiencing many adventures, pulled by the boat, she grabs a tray full of Heineken beer bottles.
Finally, thanks to the help of his pretty companion, as in the movies, James Bond, the latter manages to lose his pursuers..
"Frauscher Shipyard is very proud to participate in this international advertising campaign. It proves that Frauscher builds boats with high standards of design, unique handling characteristics and quality excellence, worthy of brands such as Heineken and James Bond" frauscher said in a statement.
This video, entitled "The Chase" will be shown in cinemas and on television around the world. On TV, it will be broadcast in three versions, each of which will be 30, 60 or 90 seconds long.
