In the real worldâ?¦
The site " Sea trip the "Drowning" program offers to put you in the skin of a drowning person. Creepy you said? Rather clever! Isolate yourself in a room without light, put a headset on your ears, launch the video in full screen and let's go! On board a sailboat with a friend, you leave the helm to him for a few moments and there is the drama! He makes a bad manipulation and throws you in the middle of the seaâ?¦ Panic, stress, the boat goes away without any chance of return and you must of course try to survive. This is where interactivity comes into play. Armed with your mouse, you have to scroll as long as possible to keep yourself out of the water. The goal? To make you feel the effects of fatigue at sea in order to raise awareness of the need to wear a life jacket and at the same time, to remind you that Guy Cotten, which is a marine equipment manufacturer, also markets the alternative to drowning.
âeuros¦ For a well-designed communication campaign!
After a while, depending on your ability to use your mouse, you will obviously drown and then the famous "electroshock" will appear At sea, you get tired faster than you think "followed by a very judicious preventive message and the logo of the equipment manufacturer" Every time you go out on the water, wear your life jacket ".
A successful bet for Guy Cotten and the CCM BBDO agency, since in 2 weeks, the video has been seen almost 278,000 times!
