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Putting your boat up for sale is a rigorous, transparent and methodical process. A sloppy presentation, incomplete documentation or an estimate that's out of line with the market can put the brakes on the transaction. Here are the main levers you need to activate to sell effectively, without unpleasant surprises, and in line with buyers' expectations.
Adding value to a ready-to-sail boat
A "ready-to-sail" boat is more attractive. This means that all systems are functional: fittings operational, sails in good condition, engine overhauled, safety up to date. Any new or overhauled equipment should be clearly identified: autopilot, sails, rigging, electronics, windlass, chain, dinghy... Offering to take the hull out of the water for inspection is a sign of seriousness.
Cleaning and decluttering: a basic requirement
A clean boat, stripped of personal belongings and tidily arranged, inspires confidence. It should not smell damp or show signs of neglect. Care must be taken to maintain the woodwork, the condition of the bilges and the legibility of the installations. Every nook and cranny must be accessible. These efforts make it easier for potential buyers to get a feel for the property. Don't forget that during a visit, the sailor's wife has her eye on everything.
A complete, well-documented technical file
Drawing up a sales file is essential. It should include an up-to-date inventory of equipment, maintenance invoices, dates of purchase, major overhauls and recent technical information. Adding an appraisal report, even an old one, is reassuring. A complete, clear file with photos and sailing history is a real plus.
Setting the right price: a decisive criterion
When it comes to selling, price is often the first filter. A realistic estimate, based on a watch of classified ads and specialized platforms, can avoid months of no contact. It's a well-known fact that a boat overpriced by 10% drastically reduces the visibility of ads. Conversely, a price adjusted below the market rate can speed up the sale, especially at the end of the season.
The importance of online presentation
First impressions are often made in a matter of seconds. A quality teaser photo and precise, non-emphasized text are more effective in attracting visitors. Adding a video of the visit (including drone footage or footage taken from the annex), hosted on YouTube, enhances the value of volumes and spaces. Don't forget to include a direct contact e-mail address.
Do I need a professional?
The involvement of a broker can facilitate the transaction, but remains questionable, as only the seller has a thorough understanding of his file and knows his boat. Sales between private individuals enable direct contact, which is often more sincere and complete. Provided you are available, precise and transparent during visits.
Establish a relationship of trust with the buyer
The salesperson's demeanor remains decisive: availability, courtesy, precise answers to questions. Showing that you know your boat inside out - repairs, maintenance, any defects - makes all the difference. A relaxed, no-pressure attitude helps create a climate conducive to sales. Suggesting a test outing or a delivery trip after the sale is a real plus.
