The SNSM decided to communicate differently by calling on the agency Publicis Conseil and the agency Wizz Design. After 9 months of collaboration, the advertising spot La Sirène was born, an animation of 1 minute 30 intended to raise awareness about wearing a lifejacket.
It is the story of a mermaid who dreams of great love, alone at the bottom of the ocean and who meets the ideal man incarnated by a fisherman fallen into the water. Unfortunately for the beautiful mermaid, her great love is equipped with a life jacket, which allows her to surface. He'll leave his siren forever, but he'll be alive. An offbeat spot to make people understand that life jackets save lives every day!
To make this animated film, nearly 25 animators and"3déistes" designers worked tirelessly. And the result is at the top! The media plan will be phased in from mid-November in TV, cinema, digital and digital signage at airports
Every year, the SNSM carries out more than 5,200 rescue operations and rescues nearly 8,000 people. The sea can be dangerous and safety begins with simple actions like wearing a lifejacket.
