New identity: The Transat becomes The Transat - Bakerly
Like many races, the name of The Transat has been changed to include its sponsor. It will now be necessary to say: The Transat - Bakerly to talk about the oldest single-handed transatlantic event. The graphic identity evolves accordingly. The organization will be able to rely on a strong partner. For Hervé Favre, director of OC Sport Pen Duick who manages the race:" This partnership is very good news and will help to expand the scope of the event. "
From Crêpes Whaou to Bakerly, Viennese pastries surf the water
The Bakerly brand created in 2015 in the United States belongs to the Norac group, founded in France and now based in the United Kingdom. Intended to sell French bakery specialities in the United States, what could be more natural for the company than to support a race linking Plymouth to New York with a prologue to St-Malo?
St-Malo, home of Franck-Yves Escoffier, is also not unknown to the Norac group. The Crêpes Whaou brand, sponsor of the skipper from Saint-Malo for many years on the regattas, is also part of the group. Bruno Caron, its CEO, says it all:" We are very proud to associate our brand with an event of this magnitude. For us, it is a return to ocean racing, of which we have discovered all the potential as a partner of Crêpes Whaou! for about ten years. "
