/ 
Just a stone's throw from Monaco and Saint-Jean-Cap-Ferrat, the Beaulieu Boat Show is gearing up for its second edition in a harbour basin where large yachts rub shoulders with day-boating units and semi-rigid family boats. For three days, from May 29 to 31, 2026, the show aims to attract Côte d'Azur yachtsmen, Italian visitors and Mediterranean yachting professionals alike.
Sea trials become a decisive argument for visitors
At in-water boat shows, visitors no longer come just to climb aboard for a few minutes along the quayside. Dynamic demonstrations and sea trials are now taking center stage, especially on motorboats between 8 and 20 meters.
The Beaulieu Boat Show includes several trials directly in the harbor of Beaulieu-sur-Mer.
Azimut, Absolute Yachts, Invictus Yacht, Capoforte, Quarken, Jeanneau or Bénéteau cover different segments but often meet the same demand: a boat that's quick to prepare, comfortable at anchor and capable of coastal cruising without a professional crew.
The tests also cover premium semi-rigid boats, represented by brands such as SACS Marine, Brig and Zodiac. These units appeal to many second-home owners who are looking for easy-to-maneuver boats, capable of fast passages to the Riviera's anchorages.
Yacht brokerage confirms its strength on the Côte d'Azur
The line-up of exhibitors illustrates another reality of Mediterranean boating: the brokerage market remains particularly active between Nice, Monaco and Mandelieu.
Among the companies present are Beaulieu Marine, All Yachts, Olympic Marine, Yachts France and DLB Yachting. All are active in sales, management, rental or owner support.
This concentration of brokerage players at a regional show also demonstrates the strategic importance of the French Mediterranean basin. Visitors are expected from France, Italy and Monaco, three markets that are particularly active in the prestige powerboat segment.
Regional boat shows seek their place alongside major international events
With 16 exhibitors announced and over 17 brands represented, the Beaulieu Boat Show remains a human-scale show compared to the big events in Cannes or Genoa. And it's precisely in this format that the organizers are trying to position themselves.
Visitors can move quickly between the pontoons, meet the sales teams directly and talk to the professionals without the saturation effect seen at major boat shows.
The Beaulieu-sur-Mer marina also provides a special setting. Set between the Cap Ferrat hills and the sheltered harbor, the site corresponds directly to the sailing program of the boats on display.
And to extend the discussions away from the pontoons, the organizers are announcing a cabaret evening on Saturday May 30, 2026 at 8:30 p.m. directly on the show site. It's a reminder that in the Mediterranean, boating is also a matter of port atmosphere and discussions that often end late on the quayside.
