Editorial / Boat show prices: is the dream of sailing really priceless?

Some display their prices, others don't...

Strolling along the pontoons of the International Multihull Show, it was sometimes difficult to find out the price of the catamarans and trimarans on display. An observation shared by many boat shows. Whether it's a legal obligation or simply information for yachtsmen, wouldn't greater transparency be good for the industry?

Rates that aren't always so public...

Like any yachtsman visiting a boat show, our first concern is to get on board and discover the boats. But on the way down, the question often arises: "What's the price for this magnificent sailboat or speedboat?" So you start looking for information on the stand, with varying degrees of success. The dealer who gave you the tour will usually give you a base price, often without knowing the price of the version visited.

At the International Multihull Show in La Grande-Motte, we noted a price display rate of around 50% for the version visited. In the case of larger units, some dealers only give prices "only for those who are really interested..."

Legality and accessibility of the navigation dream

Some may take offense at seeing their beautiful boat compared to a kilo of potatoes, but in France, failure to comply with the obligation to display prices on markets leads to regular fines by government officials. Unless otherwise stipulated, as in the case of works of art, where the price may be more discreet, or stores with too many references to refer to a catalog, the display of prices inclusive of all taxes must be visible, without the customer having to ask for it.

Beyond the nuances of application that some manufacturers can boast, the lack of price display at boat shows raises questions about the transparency offered to the boater. Sailing may be a dream, but it comes at a price. Wouldn't displaying it clearly be a mark of respect for customers, and even a way of countering the image of inaccessible luxury?

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