Serge Ferrari is a French industrialist (located in the Lyon region), manufacturer of technical fabrics for outdoor use. He sells all over the world. Its distribution network goes through distributors, a solution that is often too far from the end user. To recreate this link, Serge Ferrari has set up a network of saddlers identified as Premium Partners.
Privileged access to Serge Ferrari
The saddler is the man of the art, the one who knows how to use a fabric, whether it is for cushions in a cockpit or to cut a hood and a bimini. He has a direct relationship with the end user. It is the saddler who will advise the yachtsman on the choice of the most suitable fabric.
If he is part of the Premium Partner saddlery network, he has direct access to the fabric manufacturer. He benefits from technical days, access to the test laboratory and special training. Belonging to this network also facilitates exchanges between professionals. Between saddlers, they share their know-how.
A network throughout France
For the manufacturer Serge Ferrari, the partnership allows a rich feedback on the uses and applications of the fabrics. This is why he chose to reference saddlers to create a network throughout the country. Launched in 2017, the operation now has 33 saddlers in France, a figure that is growing steadily. An extension of the formula to foreign countries (Europe and USA) is currently being implemented.
Find a Premium Partner Saddler
For the yachtsman, using a Serge Ferrari Premium Partner saddler is the assurance of having a quality craftsman who knows the products, who can rely on the manufacturer, with a high level of technical expertise. All the saddlers in the network are accessible from the Serge Ferrari website (address, telephone number and contact form) and each one has a space where they can share photos of their work.
