A strategic location in Saint-Cyr-sur-Mer
Located in the new port of Les Lecques, Speed Fishing becomes the first Cabesto franchised store, in a format redesigned to meet local expectations in a brand new store offering a complete universe dedicated to the sea, fishing, diving and boating.
This partnership marks a strategic move for Cabesto, which has historically relied on its own stores, mainly in the south of France. By working with an established local player with credibility among marine customers, the brand expands its network while capitalizing on its expertise in the field.
An enhanced offering, a shared DNA
This new franchise retains Speed Fishing's DNA, i.e. a strong focus on sea fishing and technical equipment, while adopting the Cabesto model: broad multi-activity assortment, personalized advice, affordable price positioning and extensive stock. The store now offers the major Cabesto product families (fittings, diving, outdoor textiles, kayaks, etc.), while continuing to develop its fishing offer.
For customers, this transition represents a clear gain in terms of choice and service. For both brands, it's a win-win synergy: Cabesto gains a local store image, Speed Fishing gains purchasing power and national recognition.
A full-scale test for a future network
The opening of this first franchise marks the beginning of a new growth model for Cabesto, which for several years has been observing a growing demand for local outlets capable of meeting both the technical needs of boaters and the expectations of multi-sport outdoor enthusiasts.
